As marketing slogans go it would seem a bit arrogant from any car company other than Mercedes-Benz. After all, the German firm literally invented the car so it has more experience than anyone else.

So, its arrival into the electric vehicle race, alongside Tesla, Jaguar, BMW and co. comes with great expectations. Fortunately, Mercedes doesn’t do things by half and has plans to unleash seven fully-electric models into Australia by the end of 2023.

That’s a lot of EVs in a relatively short period of time, so Mercedes is looking to leverage what it already has available to help short-cut the process. Thankfully it has not only 133-years of car building knowledge to call upon, but also an extensive range of popular luxury vehicles that can be electrified.

Which is effectively what they’ve done with the EQC, taken the GLC as a starting point and turned it into a sleek, uniquely styled and powered EV that’s ready to hit Australian roads.

It arrives to take on the likes of the Tesla Model X, Jaguar I-Pace and upcoming Audi e-tron.

So, it has big pressure to not only take on those rivals, but also live up to Mercedes’ reputation. Read on to find out how it fares.

As the world shifts towards electric vehicles the arrival of Mercedes-Benz, the inventor of the automobile, is a big moment. But unlike its rivals that have made bold and dramatic EVs that buck many conventions, Mercedes has opted to build a traditional car, dare I say, conservative SUV. And it’s all the better for it.

Unlike the Tesla Model X, or even the Jaguar I-Pace, with is radical looks, the EQC takes what people know and love about luxury SUVs and swaps internal combustion power for electricity. This is perhaps the most approachable EV yet, with its understated styling, conventional but classy cabin and easy-to-use drivetrain. While it certainly isn’t an EV for the masses with its $140K asking price, given the technology it offers and value added by the Chargefox subscription, it’s a very competitively priced vehicle.

Even putting aside the electric powertrain, it’s an impressive luxury SUV that's enjoyable to drive and looks and feels premium.

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